Sunday, September 25, 2022

New General Manager appointed at Avery Dennison Graphics Solutions EMENA


Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 32,000 employees in more than 50 countries. Reported sales in 2020 were $7.0 billion.

Li Wen, who has been Business Director/GM responsible for Graphics North APAC since joining Avery Dennison in January 2019, has been appointed to the position of Senior Director and General Manager Graphics, in Label and Graphic Materials EMENA. He relocated on August 1st from Shanghai, China to Oegstgeest, Netherlands, reporting to Hassan Rmaile, VP & GM for Label and Graphic Materials EMENA.

Hassan Rmaile said that the appointment reflects both Li’s resilient leadership while managing the COVID crisis, his extensive industry experience and passion for disruptive thinking and execution of strategic innovative solutions: “Our focus on profitable growth will be an essential part of Li’s new role. Our continued laser focuses on innovation and new business models in high value and high-performance graphics solutions means that we are very well placed to support our stakeholders across the whole value chain.”

Li sees great potential in the category as demand recovery from the pandemic continues: “We have shown what can be done with innovative products in graphics, most notably in the automotive aftermarket, as confirmed by many recent key account wins. I have high confidence that we will gain further momentum, given the quality of our portfolio, our strong channel network and our strong EMENA installer’s network.”


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